Online Media & Brand Voice Management – SheLeads Network

The Challenge & Solution

🧩 Challenge:

SheLeads Network, a women empowerment platform, was struggling with inconsistent content, low engagement, and unclear messaging across its social channels. Despite a growing following, their posts lacked a cohesive voice and strategic direction. They needed a system to manage online presence, increase visibility, and build authority.

✅ Solution:

Bolddraft took over full content management across Instagram, LinkedIn, and Facebook. We developed a content calendar, aligned tone across platforms, and introduced content pillars for thought leadership, community highlights, and campaign storytelling. Audience engagement and brand clarity improved rapidly.

🛠️ What We Did (Practical Steps)

1. Voice & Messaging Framework

   • Created a brand voice guide (tone: empowering, clear, insightful).

   • Standardized post language across platforms for consistency.

2. Content Calendar Management

   • Developed a 30-day rolling calendar with weekly themes.

   • Balanced inspirational quotes, user stories, event promotions, and actionable tips.

3. Visual + Copy Coordination

   • Collaborated with designers to match visuals with copy tone.

   • Wrote captions that encouraged saves, shares, and comments using CTA-driven structure.

4. Performance Monitoring & Iteration

   • Tracked engagement metrics weekly.

   • Adjusted posting times and content types based on data (e.g., video carousels over static posts).

5. Community Engagement Strategy

   • Replied to comments and DMs using a branded script.

   • Initiated hashtag campaigns and challenges to involve followers in content.