The Challenge & Solution
🧩 Challenge:
Mama Milly Organics, a natural skincare brand, was popular at local markets but struggling to convert foot traffic into website sales. The brand lacked digital visibility in local search, and their offline materials didn’t direct customers online. They needed a hybrid solution that connected offline visibility to online engagement.
✅ Solution:
Bolddraft developed a local SEO strategy integrated with an offline marketing push. We optimized their Google Business Profile, crafted locally-targeted website content, and created print materials (flyers, table tents, product tags) with QR codes that drove customers to landing pages. The result: more foot traffic converted into web visitors—and buyers.
🛠️ What We Did (Practical Steps)
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Local SEO Setup & Optimization
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Optimized Google Business Profile with keywords, images, business hours, and local reviews strategy.
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Created geo-targeted landing pages (e.g. “Natural Skincare in Gikambura” and “Where to Buy Shea Butter in Limuru”).
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Offline Collateral Creation
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Wrote copy for product tags, brochures, and take-home flyers with strong brand voice and conversion focus.
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Added QR codes linking to discount pages, blog posts, and newsletter sign-ups.
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Location-Based Content
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Published a blog series featuring skincare tips based on local climate and lifestyle (“Skincare in Nairobi Heat: What Works Naturally”).
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Each blog post embedded with call-to-actions to shop or subscribe.
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Tracking & Analytics
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Used UTM codes on QR links to track offline-to-online conversions via Google Analytics.
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Installed a heatmap on the landing pages to monitor scroll behavior and CTA effectiveness.
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