The Challenge & Solution
🧩 Challenge:
Safari Luxe was losing touch with past customers. Open rates had dipped below 10%, and seasonal campaigns weren’t generating bookings. The brand needed a re-engagement strategy to bring dormant subscribers back into the sales funnel.
✅ Solution:
Bolddraft crafted a 5-part email sequence built around storytelling, exclusive offers, and strong emotional hooks. We segmented the list by past booking behavior and tailored content accordingly. Subject lines were A/B tested for performance, and CTAs were revised to be more direct and persuasive.
🛠️ What We Did (Practical Steps)
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Subscriber Segmentation
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Filtered the email list by last interaction date and travel history.
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Created personalized segments: “Luxury Seekers,” “Family Adventurers,” and “First-Time Explorers.”
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Campaign Theme & Copywriting
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Built the campaign around the theme “Rediscover the Wild in Style.”
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Focused on emotion-driven copy, travel nostalgia, and exclusivity.
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Email Structure & Design Guidance
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Wrote 5 emails: Welcome Back, Feature Safari Highlight, Limited Offer, Travel Tips, and Final Reminder.
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Collaborated with the design team to ensure mobile-friendly layouts and clickable buttons.
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Performance Optimization
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Tested subject lines like “You’ve Earned This Escape 🌍” vs. “Adventure is Calling Again”
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Tracked metrics: open rate increased from 9.4% to 27.3%, click-through improved by 2x, and bookings rose 22% over 30 days.
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