The Challenge & Solution
🧩 Challenge:
Kafe District was experiencing low organic visibility despite having a beautiful website and active social media. Their content lacked keyword targeting, had inconsistent brand tone, and wasn’t driving measurable traffic. The team needed help transforming their copy into a strategic tool that could attract and convert visitors.
✅ Solution:
Bolddraft conducted an SEO audit to identify underperforming pages and content gaps. We then rewrote the homepage and key service pages with SEO-friendly, human-centered copy. A keyword tracking system was set up to monitor rankings over time. The result was an increase in organic traffic, improved search rankings for high-intent keywords, and a consistent brand voice across all pages.
🛠️ What We Did (Practical Steps)
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SEO Audit & Keyword Research
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Identified low-ranking pages using Google Search Console and Ahrefs.
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Researched high-intent keywords related to local coffee shops and café culture in Nairobi.
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Mapped keywords to specific pages for targeted optimization.
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Homepage Rewrite
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Replaced vague, generic copy with benefit-driven messaging.
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Integrated primary and secondary keywords naturally into headers and body text.
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Structured content for better readability (short paragraphs, clear CTAs, and subheadings).
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Content Optimization for Menu & Location Pages
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Wrote detailed, descriptive copy for menu items to improve long-tail search rankings.
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Optimized location pages with geo-targeted keywords and embedded Google Maps.
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On-Page SEO Enhancements
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Wrote custom meta titles and descriptions for all optimized pages.
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Suggested internal linking strategy and keyword-rich anchor texts.
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Tracking System Setup
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Created a simple keyword tracking dashboard in Google Sheets.
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Set up monthly reporting via Google Analytics to monitor bounce rate, session duration, and conversion triggers.
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Brand Voice Standardization
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Delivered a mini style guide with tone, vocabulary, and copy do’s & don’ts.
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Ensured voice consistency across website, emails, and social content.
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